Carolina Farm Trust is a non-profit organization whose mission is to connect local farmers with the community by providing them the resources they need to flourish. In order to support local farmers, Carolina Farm Trust partnered with Adams Outdoor Advertising to create a brand from the ground up and to capitalize on a unique opportunity to connect CFT, sponsors, farmers and the community. My three objectives were first to create a visual identity system that is strong, approachable and flexible in order and establish brand awareness. Secondly, to show potential sponsors how they could be an advocate of sustainability and entrepreneurship in the market. Lastly, to form a direct line of communication with the farmers and the community to build relationships that are symbiotic. By building a brand and a comprehensive campaign, I was able to achieve all three objetives.
The logo consists of two elements: the wordmark and a symbolic icon. A secondary version of the logo combines these two elements into one circular badge. The industrial font represents the stability and strength of the organization while keeping softer organic elements that are representative of the products grown by the farmers supported by Carolina Farm Trust.
The icon pairs the farmer's hoe and the key in a stylistic cross. The positioning of the two elements is representative of the partnership between the two entities and how they lean on the other for support. The farmer's hoe is a tool used to manipulate soil in order to shape the landscape or to harvest fonts. This half of the icon is representative of the hard work, labor, and dedication in the life of a farmer. Just as the hoe shapes the soil, Carolina Farm Trust shapes the agricultural landscape of the Carolinas. The iron key, the second half of the icon, symbolizes the potential the organization unlocks for its partners. The key is styled in a classic, ornate manner to represent Carolina Farm Trust's stability and foundations in addition to the organization's appreciation for craft and quality.
Navii Supply Co. is a casual apparel company out of Birmingham, AL that gives people the chance to connect while exploring new places.
Art Direction: Claire Stuart
Photography: HYP Creative Co.
Because of the Autowmower 450x's precise cutting abilities, consumers' lawns become healthier, greener and softer. By creating a three-stage tease and reveal billboard campaign in a high profile area, we engaged with the audience by revealing an effortless mow leaving grass looking just like carpet.
A visual brand identity and social media content for Becca Jones Design.
Art Direction, Photography and Graphic Design: Claire Stuart
Scott Clark Auto Group wanted to have their summer campaign speak to their diverse audience about a high-level concept – "a car shouldn't limit your life". However, they also wanted to stay on brand by keeping the design simple and clean. By problem-solving, I was able to combine their demographics, the summer activity, and a new car that visually communicated that a car can transform your lifestyle to do more.
Art Direction and Graphic Design: Claire Stuart
Spec Work
Famous Toastery wanted to show competitors in the market that they own the Carolinas. And, that they have for a decade. They also wanted it to look effortless while still being a little cheeky. As a result, I combined simple shots of breakfast food, a bold headline and a few doodles similar to the ones on their website to lighten it back up.
A visual brand identity for Style by Sinclair, a personal stylist, shopper and consultant.
Art Direction: Claire Stuart
At Adams Outdoor Advertising, outdoor goes couture. Outdoor Is In was a fashion show of nineteen evening gowns designed entirely out of recycled billboard vinyl.
GM: Jeannine Dodson
Curator: Gale Bonnell
Lead Fashion Designer: Flavia Lovatelli
Videographer: Taylor Drake
Art Director: Claire Stuart
Designer: Jon Riley
Student Work, The University of Alabama
Art Direction & Copywriting: Claire Stuart
Student Work, The University of Alabama
Concept, Photography & Art Direction: Claire Stuart
Copywriting: Lynzi Yearick
